Honda Tops Motorcycle Market Share in 2017 | News
Honda Motorcycles has claimed market leadership for 2017, holding onto the crown with a market share of 23.2% or 24,166 units sold.
Yamaha came in second place with 21,387 sales (20.5% share), Kawasaki in third with 9,986 sales (9.6% share), followed by Suzuki (9,012 sales and 8.7%), Harley-Davidson (8,903 sales and 8.6%).
Honda had four models in the overall top 10 selling motorcycles across the industry; including taking out the number 1 selling motorcycle in Australia with the CRF50F. The CRF1000L Africa Twin took out best selling Adventure Touring model.
In the off-road bike segment, Yamaha again came in on top, followed by Honda and KTM. Overall, the off-road bike segment suffered a 5.9 per cent fall on its 2016 result with Husqvarna and Honda as the only volume brands to record an increase in sales in 2017.
The ATV/SSV segment grew its share of the total motorcycle market (from 19.9% in 2016 to 21.8% in 2017) and was less affected by the general decline, with volumes falling across the segment by only 0.7 percent on last year. Polaris was the overall 2017 leader with Honda in second place and Yamaha third. Both Polaris and Kawasaki posted increases in overall sales for the year.