Triumph confirmed with ADB that development for an all-new competition MX and Enduro range is well underway with more details to be revealed in the coming months.
Triumph also revealed they plan to be heavily involved in racing. Triumph will enter the MX and Enduro racing world with an all-new Triumph factory race program, and a commitment to top-tier championship racing in both Motocross and Enduro series.
Motocross legend Ricky Carmichael and five-times Enduro World Champion Iván Cervantes have joined the Triumph family as active partners in both bike testing and preparation for racing.
Here’s what those who have been responsible for the development had to say:
Nick Bloor, CEO Triumph Motorcycles Ltd:
“Today’s announcement marks the beginning of a new chapter for the Triumph brand,
which everyone at Triumph is incredibly excited to be part of. We are 100 per cent committed to making a long-lasting impact in this highly competitive and demanding world, with a single-minded ambition to deliver a winning motorcycle line-up for a whole new
generation of Triumph riders.”
Ricky Carmichael:
“I’m thrilled to announce that I’m joining the Triumph family and even more excited to be a part of their new endeavour into the off-road product category.
This is an incredible opportunity for me to join this historic brand, and I’m honoured and humbled to be a part of the development and release of Triumph’s off-road motorcycles. Building something from the ground up is something that really is intriguing to me at this stage of my career. What is impressive to me is Triumph’s dedication and passion to develop a top-of-the-class product. Everyone who I have been involved with in this project, from the engineers, design groups, R&D department, has shown extreme passion for what they’re doing, and that’s a recipe for success and something that I love being a part of. We all share that same passion, and that’s to be the best.
If you’re familiar with the Triumph brand, you already know the quality of craftsmanship is top-shelf, and the off-road models will follow suit to their past!
Not only are these exciting times for me, but it’s an exciting time for the off-road industry to be adding another brand to the mix and the opportunities that lie ahead for all off-road consumers. I can’t wait to see the reactions when these models hit the dealer’s showroom floors.”
Ivan Cervantes:
“I’ve loved Triumph motorcycles since I was a small kid, seeing them in films and on television. So to be working with Triumph from the beginning of this project is an amazing opportunity for me – not just because it’s working with one of the world’s greatest motorcycle brands, but also for being part of building something from zero. It’s a dream come true for any racer!
Like me, everyone I’m working with at Triumph is focussed to make the bikes the best they can be. I cannot wait to see the bikes competing at a world level, but I also look forward to when I can stand in a Triumph dealer and know I was part of this very special project.”
Paul Chiodo, Managing Director Triumph Motorcycles Australia:
“Triumph has a rich heritage in off-road motorcycling that harks right back to its roots.
The confirmation that this beloved British brand is entering the off-road market is hugely exciting for Triumph enthusiasts across Australia and, through our network of passionate dealers, we look forward to welcoming them. This is going to be huge.”
