Triumph Motorcycles has announced a record schedule of 29 new and updated models to launch over the next six months.
This ambitious rollout follows years of sustained investment in product development and is underpinned by Triumph’s five consecutive years of record-breaking global sales and confidence in the opportunities that exist within the volatile global motorcycle market.
In its latest landmark financial year, from July 2024 to June 2025, Triumph delivered more than 141,683 motorcycles worldwide, cementing its position as the UK’s largest motorcycle manufacturer. This represents a remarkable 136% growth in sales since 2019, delivered through a network of 950 dealers across 68 countries.
The upcoming models will be unveiled at a series of global reveal events starting on 21 October, when the first campaign, ‘True Originals Never Settle’, will launch. The next announcement on 28 October will be to launch a new model ‘Made to Upstage’.
Of the 29 models due to launch, seven have already been announced, with the new TXP electric motorcycle range, the new TF 450-X and two cross-country models, landing in dealerships before Christmas. The remaining 22 bike reveals will include both new variants of existing lines and all-new models.
Customers in the UK will be able to configure and reserve their new motorcycle online as soon as they are revealed, through Triumph’s new Reserve My Triumph technology. Securing their preferred model and choice of colour with a deposit, customers can ensure they are one of the first to collect their new bike. Each order will be fulfilled by their preferred dealer, ensuring easy servicing and support. The new bike reservation service will be progressively introduced across Europe and other major markets from Spring 2026.
With new motorcycles arriving in Triumph’s global dealer network over the next six months, dealers across the world will be hosting a series of preview events from now until Spring 2026, inviting customers to be amongst the first to see the complete range.
While the wider industry faces significant challenges, Triumph’s commitment to innovation and quality remains steadfast. The brand’s record investment in new product development is a testament to its belief in the enduring appeal of motorcycling and its responsibility to deliver the very best to customers worldwide.
Recent launches such as the Tiger Sport 800 have exceeded expectations, while the Speed Triple RS and RX have contributed to a strong uplift in sales. Triumph’s dealer networks in China, Brazil and India have performed very strongly in their markets over the year. This momentum is further strengthened by Triumph’s expansion into new market segments, including sub-500cc motorcycles, competitive off-road, and most recently, electric models designed for younger riders.
Triumph has just revealed its first electric youth motorcycles; the new Triumph TXP range, powered by OSET; four new models with scalable electric performance, premium design, and built-in safety features. Building upon the proven foundation of OSET’s pioneering technology and enhanced by Triumph’s design and engineering expertise, the new TXP models feature a lightweight chassis, advanced rider ergonomics, a unique 2in1 modular set-up, and Triumph’s striking Performance Yellow and Graphite Black livery.
The recent launch of the TF 450-X follows a successful debut year of off-road racing for Triumph, with both motocross and enduro motorcycles delivering standout results. With race wins and podium finishes in international series including FIM MXGP, EnduroGP, SuperEnduro, and the AMA SuperMotocross Championship, the TF 250-X, TF 450-RC, TF 250-E, and TF 450-E have all delivered at the highest level on some of the off-road world’s most competitive stages.
Across Europe, North America, and Australia, Triumph has secured multiple national championship titles and podium finishes, including the ACU British MX2 Motocross Championship, where Tommy Searle rode the TF 250-X to the title, and the hotly contested Assoluti d’Italia di Enduro Italian National Championship earlier in the season, where Italian rider Morgan Lesiardo took the 250 4T title aboard the TF 250-E.
Meanwhile, the sub-500cc range, which includes the Speed 400, Scrambler 400 X, and Scrambler 400 XC, has been instrumental in accelerating Triumph’s growth across Asia.
Paul Stroud, Chief Commercial Officer at Triumph Motorcycles, commented: “The momentum we’ve achieved over recent years is extraordinary. Our record sales, expansion into new segments, and the number of upcoming product launches all reflect the quiet optimism we feel about the future. While the market remains challenging for many, Triumph’s focus is clear. We are committed to delivering a range of motorcycles that are exciting, innovative, and built to the highest quality standards, for our customers around the world.”
