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Recycled sunnies, get on ’em!

There’s more than meets the eye with these environmentally friendly sunnies!

Okay, so this is not necessarily dirtbike related but as people who love riding to awesome destinations and enjoying the beauty of this country we thought you might be interested in this cool initiative. Plus, we’ve got loads of readers in tropical Queensland that love a day out on the reef so why not support a cause to keep it awesome! And most of the staff here on ADB also surf so we want to keep our play areas clean too.

Grim statistics show that 8 million tonnes of plastic, including harmful fishing nets, end up in our oceans every year. Frightening stuff! Fortunately, more and more people and companies are getting onboard and deriving awesome ideas to tackle these issues head-on.

One such initiative is shining a light (so bright you’ll need shades) on the northern Great Barrier Reef. VisionDirect has partnered with wildlife conservation organisation, WWF-Australia, to upcycle 100 percent of the commercial gill nets that have been removed from the region. The result is ReefCycle – sustainable, chic sunglasses rescuing the ocean and protecting our eyes.

Dermot O’Gorman, CEO WWF Australia says: “What a story behind these sunglasses – plastic once used to kill marine life becomes a product to protect your eyes”.
Each year an estimated 98,228 marine animals, including dolphins, dugongs and turtles, are caught in commercial gill nets on Queensland’s east coast.

Recycled sunnies

Now, the goal is to sell 1,000 pairs of sunglasses made from the net, and with 50 percent of all proceeds going back to WWF-Australia for conservation work, this means that every pair purchased helps to remove even more plastic from our oceans.

ReefCycle sunglasses come in two different lens colours and can be polarised or non-polarised. They will cost $89 for regular, $139 for polarised, and a prescription option will be available.

Recycled sunnies
As an exclusive pre-sale offer, the first 1,000 pairs will be personalised with a marine animal of your choice (dugong, turtle, dolphin, hammerhead, swordfish).
Remember: the more sunglasses sold the more plastic that can be removed from the ocean.

We jumped on board the bandwagon and ordered a set here: