Feld Motor Sports, Inc. announced today cbdMD has come on board as the exclusive CBD partner for both Monster Energy Supercross and the Monster Energy Cup.
cbdMD consumer cannabidiol (CBD) brand whose current products include CBD tinctures, CBD gummies, CBD topicals, CBD bath bombs, and CBD pet products.
CBD is a hemp oil extract which has a range of medical uses including aiding recovery and reducing anxiety.CBD doesn’t get you high, is fully legal and is not on the WADA banned substances list.
CBD is not to be confused with medical marijuana containing THC, CBD won’t get you high but it does come from hemp, which is a variety of the cannabis Sativa plant species.
Feld Motor Sports’ exclusive partnership with cbdMD represents a huge shift in the sport from earlier this year when AMA has banned CBD products from being advertised. This was following incidents involving riders displaying logos of CBD companies at Monster Energy Supercross events.
Dean Wilson was instructed to cover the Ignite CBD logos on his bike and gear at Anaheim 1 at the request of the official broadcaster, NBC, and the AMA. Then at Minneapolis, Chad Reed showed up with stickers on his helmet for cbdMD, a personal sponsor of his, but he was allowed to display the logo, I wonder why… We understand, however, the issue surrounding Wilson displaying Ignite CBD logos was due to Ignite also selling products which contain THC.
Full Press Release;
Ellenton, Fla., (October 22, 2019) – Feld Motor Sports, Inc. announced today that cbdMD, Inc. (NYSE American: YCBD) has come on board as the exclusive CBD partner for both Monster Energy Supercross and the Monster Energy Cup. The multi-year agreement officially began at the annual all-star event held at Sam Boyd Stadium in Las Vegas this past weekend and will extend into the 2020 Monster Energy AMA Supercross, an FIM World Championship, season.
“We’re excited to be the first motorsport to have an exclusive deal within the CBD category,” said Jason Bitsoff, SVP of Global Sponsorship for Feld Entertainment. “Supercross is leading the way in the motorsports industry and we’re always looking at partners that are also category leaders.”
cbdMD sponsors an array of professional athletes that cover a broad spectrum of sports, from pro surfing, beach volleyball, golf and tennis, to MMA and Supercross. The Monster Energy Cup, an invite-only race attracted the elite of the sport both on and off the track and featured a potential $1 million purse, the largest prize in motorcycle racing, and included an iconic in-seating track section dubbed the cbdMD skyhook.
“As a category exclusive partnership with Feld Motor Sports, cbdMD is excited to expand our relationship to both Monster Energy Supercross and their fans. We feel this fast-growing sport is the perfect platform for our products, and the weekend was nothing short of a huge success for our vision for the future and the growth of our brand,” said Caryn Dunayer, President cbdMD.