Ducati has officially kicked its centenary celebrations into another gear, with thousands of riders taking part in the global #WeRideAsOne event as the Italian manufacturer counts down towards its 100-year anniversary.
Held across major cities worldwide, the annual Ducati community ride saw Ducatisti gather in huge numbers throughout Europe, Asia, the Americas and Oceania, turning city streets into rolling seas of red machinery. Ducati described the event as one of the biggest global gatherings in the company’s history and a key part of its 2026 centenary celebrations.
The worldwide parade took place on May 9 and featured coordinated rides organised through Ducati dealerships and Ducati Official Clubs, with events staged in cities including Sydney, Tokyo, London, Shanghai, Milan, San Francisco and Bangkok.
The #WeRideAsOne event acts as the opening phase of Ducati’s centenary celebrations ahead of the 2026 edition of World Ducati Week, which will be held at the Misano World Circuit from July 3–5. The event is expected to become the largest Ducati gathering ever staged, with July 4 marking exactly 100 years since the company was founded in 1926.
Ducati has spent much of 2026 celebrating its history across racing, design and innovation, with special edition liveries, museum exhibitions and commemorative projects already rolled out as part of the milestone year.
The company’s centenary theme, “A Century Made of Seconds,” focuses heavily on Ducati’s racing DNA and global community, with the manufacturer using the anniversary to reconnect riders and fans through events both on and off the track.
Ducati says further announcements and major celebrations are still to come in the lead-up to World Ducati Week, which is shaping up to be one of the biggest motorcycle manufacturer events ever staged.
