Midland has strengthened its presence in Australia, announcing a new partnership with Whites Powersports to distribute its range of motorcycle communication systems across the country.
The move will see Midland’s latest intercom products become available through Whites Powersports’ dealer network throughout Australia, supported by local distribution, technical support and product availability.
Midland’s current range focuses on rider-to-rider communication and includes features such as advanced noise cancellation, extended battery life and multi-brand compatibility, allowing riders using different communication systems to connect with each other.
According to Whites Powersports, the partnership is aimed at growing the motorcycle communications category locally while increasing access to feature-rich rider communication products through established dealership networks.
“Communication on the bike is no longer a luxury, it is an essential part of the modern riding experience,” said Whites Powersports Group Marketing Manager Luke Mason.
Whites Powersports will handle distribution throughout Australia and New Zealand, bringing Midland into one of the region’s largest motorcycle parts and accessories dealer networks.
The Midland intercom range is available now through authorised dealers nationwide.
